因为期待与时代交流,所以有人用镜头定格美景,有人用文字书写心情,而可口可乐选择用广告艺术进行沟通。从Haddon Sundblom笔下广为人知的圣诞老人,到明朗活泼的可口可乐女郎形象,可口可乐力求用艺术感染大众,每一个看到这些插画广告的人,都能感到心情愉悦。
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Hamilton King是可口可乐第一位合作的插画艺术家,从1910年到1913年他创作出很多精美的日历。
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Gil Elvgren是美国著名的插画师,他笔下生动的女郎形象让他声名鹊起。1955年完成的这幅作品,女孩明朗的笑容感染力十足。
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Haddon Sundblom以经典的可口可乐圣诞老人闻名,在1949年他又为可口可乐创造了精灵男孩。
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Fredrick Mizen为可口可乐创作了第一张广告牌插画,而这张微笑的小丑创作于1940年。
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Norman Rockwell在上世纪曾被《纽约时报》誉为“本世纪最受欢迎的艺术家”。他为可口可乐创作了垂钓的小男孩,娴静而专注,画面极具故事性。
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N.C.魏斯是美国当代重要的新写实主义画家安德鲁•魏斯的父亲。这幅插画是他为可口可乐50周年创作的,海、船、人勾画出自由、洒脱的氛围。
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