Social Media News Release
  • One month prior to the August 8 opening ceremonies, Coca-Cola is presenting a series of new Olympic advertising, marketing and digital activities for consumers
  • All the Coca-Cola Olympic Marketing centers around the theme of unity, cultural connections, and the celebration of Olympic Spirit around the world
  • The Coca-Cola China Olympic programs use the Mandarin expression "Shuang", meaning complete physical, emotional and spiritual refreshment, to describe the tremendous passion, pride and excitement felt by all Chinese as hosts of the 2008 Olympic Games
  • The Coca-Cola Company is Worldwide Partner of the International Olympic Committee and Sponsor of the Beijing 2008 Olympic Games. The company has been continuously associated with the Olympic Games since 1928 ¨C longer than any other corporate supporter. For more about The Coca-Cola Company's history of Olympic support, visit: http://www.thecoca-colacompany.com/heritage/olympicgames_partnership.html
Three new television commercials are being launched:
  • "Yao and LeBron" (Global TVC): Watch an animated Yao Ming and LeBron James square off on the basketball court, then symbolize the world coming together over a Coca-Cola.
    http://www.youtube.com/watch?v=e6ySswEnFNs
 
Three Global and local China brand promotions and contests are being launched:
  • "WE8": A unique global program, which unites eight Chinese artists with eight progressive musicians from around the world to interpret the ideas and passions that connect people, creating a series of Coca-Cola contour bottle designs and music tracks.
    http://we8.coca-cola.com
  • "Win a Dream Day With the Star Team": A China consumer contest whereby entering unique codes from Coca-Cola products online several lucky consumers will win the opportunity to spend the day with the Coca-Cola Olympic Star Team, including names like Liu Xiang, Guo Jing Jing, Zhao Rui Rui and Wang Li Qin.
    http://www.icoke.cn/site/olympic/moment/win/ico_index_win.aspx
  • "Delicious Happiness": The Chinese characters of Coca-Cola translate literally to "Delicious Happiness". More than 150 countries will launch special Coca-Cola packs with the Chinese characters logo during the Games Time.
Three new interactive programs are being launched or expanded on the iCoke.cn platform:
  • Coca-Cola Virtual Olympic Torch Relay: In partnership with Tencent's QQ instant messaging service, a Virtual Torch Relay taking place online across China with 57 million participants as of July 7, 2008.
    http://icoke.qq.com/
  • Coca-Cola Olympic Photo Montage: A collaborative photo experience where more than 17 million photos have been contributed by Chinese consumers to make the largest Olympic photo in history.
    http://www.icoke.cn/site/olympic/moment/photo/
  • "Design the World a Coke" Interactive Tool: Allows consumers to design their own bottle online and then combine their creation with the designs of other consumers from around the world.
    http://www.mycoke.com
    (click ˇ°Beijing 2008ˇ± in top left menu, click Become a Bottle Artistˇ± option)

    This "Unity Bottle," symbolizing cultural collaboration and the global harmony of the Games, was designed by Yao Ming and LeBron James with the help of the "Design the World a Coke" tool.

Find out more about how The Coca-Cola Company allows people around the
world to connect with the Olympic Games, here:
http://www.thecoca-colacompany.com/heritage/pdf/Olympics_SpectatorSports.pdf

  
Three Beijing "Shuang" venues will open during the Games to welcome consumers from China and abroad:
  • The Shuang Experience Center at the Olympic Green: Featuring interactive exhibits, games, contests and other opportunities to participate in the Olympics for visitors at the Olympic Green
  • Two Shuang Zones at The Place and at Chao Yang Park : Featuring interactive exhibits, music, Olympic pin trading, an opportunity to be photographed holding a real Olympic Torch and a daily, 8:08pm, "Golden Moments" party at The Place where medal-winning athletes, celebrities and consumers can come together to celebrate the day's events and cheer for the China team

David Brooks, Vice President, Beijing 2008 Olympic Games Project Group of Coca-Cola (China) Beverages Co., Ltd:
"Shuang City is the crowning glory of Coca-Cola's Olympic journey in 2008. Our goal has always been to bring the unity and passion of the Games to the people of China and the world. We believe the Unity Bottle, these TV commercials, and our other Olympic initiatives announced today will fulfill the Olympic dream for consumers as only Coca-Cola can."

Kevin Tressler, Director, Worldwide Sports and Entertainment Marketing,
The Coca-Cola Company:
"The common theme in all these Coca-Cola initiatives is to celebrate the global connections and magic that occurs when the world comes together in friendship at the Olympic Games this summer here in China."
Yao Ming, part of the Coca-Cola Olympic Star Team and member of China Basketball Team:
"Unity should be the theme of the global village that is today's world. In unity we come together as brothers and sisters to celebrate the diversity of cultures and ideas. And through the Games of XXIX Olympiad in Beijing, my good friend LeBron and I wish to share this spirit of Unity with athletes from all over the world. I am honored to help create this bottle and spread the message of unity."
LeBron James, part of the Coca-Cola Star Team and member of USA Basketball Team:
"I am proud to be partnering with Yao Ming to show how the Olympics and Coca-Cola can connect people from different cultures in a positive and inspiring way. Bringing the world together is what the Olympics is all about."
  • Coca-Cola (China) Beverages Co., Ltd (Chinese media):
    Victoria Feng, vfeng@apac.ko.com, +86 21 6101 8617

  • The Coca-Cola Company (International media):
    Kenth Kaerhoeg, kkaerhoeg@apac.ko.com, +852 9031 7012

The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecocacolacompany.com

Coca-Cola (China) Beverages Co., Ltd.
Coca-Cola is one of the most well-known international brands in China, with a leading position in the soft drinks market. Since re-entering China in 1979, the Coca-Cola system (Company and local partners) has invested more than US$1.3 billion in local market. By the end of 2007, the system has established a total of 35 bottling plants. Now the Coca-Cola system employs more than 30,000 people, virtually all local-hires. The system also has donated more than RMB60 million to support China's national and regional social charity undertakings and RMB 20 million to help the relief efforts of the Sichuan earthquake occurred in May 2008.

* In 2007, The Coca-Cola brand was rated by BusinessWeek as the most valuable brand in the world, with brand value of US$65 billion. For more information about our Company, please visit our Web site at www.coca-cola.com.cn